History's Dumbest Decisions
Napoleon invading Russia in winter. Blockbuster passing on buying Netflix for $50 million. The guy who sold his Apple shares in 1976. Explore the spectacularly bad calls that changed history — and laugh while you learn what NOT to do.
Course Content
6 lessons with quizzes
Introduction
An overview of the study of historically poor strategic choices and their pedagogical value.
Napoleon’s Invasion of Russia (1812)
A critical examination of Napoleon’s 1812 Russian campaign and its catastrophic winter retreat.
Blockbuster’s Decision Not to Acquire Netflix (2000)
Analysis of Blockbuster’s refusal to purchase Netflix for $50 million and its long‑term repercussions.
Early Sale of Apple Shares (1976)
Exploration of the investor who sold Apple stock in 1976, forfeiting future gains.
Kodak’s Delay in Embracing Digital Photography
Assessment of Kodak’s strategic inertia regarding digital camera technology and its market decline.
Conclusion: Lessons from Historical Missteps
Synthesis of key insights derived from the examined poor decisions and their applicability to modern strategy.